What Is Amazon BSR (Best Seller Rank)?

Mar 09, 2023

What Is Amazon BSR (Best Seller Rank)?

Are you an Amazon seller or thinking of becoming one? Then, you must have heard of Amazon Best Seller Rank (BSR) – a metric that represents how well a product is selling on Amazon. Understanding BSR is crucial for any Amazon seller as it directly affects their sales and visibility on the platform. In this article, we will discuss everything you need to know about Amazon BSR, how it works, and some tips to improve your BSR.

Amazon BSR: A Simple Guide

BSR is a metric that calculates the popularity of a product in its category by comparing its sales performance to that of other products in the same category. The lower the BSR number, the better the product is selling. For instance, a product with a BSR of 1 is the top-performing product in its category, while a product with a BSR of 100,000 is not selling as well as the top-performing products.

The Basics of Best Seller Rank

Amazon BSR is updated hourly, and it varies depending on the category you are selling in. It is worth noting that the ranking is not based on the number of units sold. Instead, it is based on the amount of revenue generated by the product. Therefore, if you sell a higher-priced product, your BSR can improve faster than if you sell a low-priced product.

How Amazon Ranks Their Best Sellers

Amazon’s algorithm considers many factors when ranking their best sellers. The most important factor is the number of sales. Other factors include customer reviews, product ratings, and the time a product has been listed on Amazon. These factors are taken into consideration when calculating the BSR of a product.

Boost Your Sales with BSR

The higher the BSR of a product, the more likely it is to appear on the first page of Amazon search results. This is because Amazon prioritizes products with a high BSR. If you want to boost your sales, focusing on improving your BSR is crucial. A higher BSR can increase your product visibility, attract new customers, and ultimately lead to more sales.

Tips for Improving Your BSR

Improving your BSR can be challenging, especially if you are new to selling on Amazon. However, here are some tips that can help you improve your BSR:

  • Increase the number of sales by offering promotions, bundle deals, or running ads
  • Encourage customers to leave positive reviews
  • Optimize your product listing by using relevant keywords and high-quality images

Celebrate Your Success with Amazon BSR!

Finally, once you start seeing an improvement in your BSR, it is time to celebrate your success. A higher BSR means you are a top-performing seller in your category, and this can be a great achievement. However, it is important to always strive for improvement by continuing to provide excellent customer service, optimizing your product listings, and adapting to changes in the market.

In conclusion, Amazon BSR is a crucial metric for any Amazon seller. Understanding how it works and improving it can lead to increased sales and visibility on the platform. By following the tips above, you can improve your BSR and celebrate your success as a top-performing seller on Amazon.

Get FREE PPC Audit from Sponsoreds
Review the campaigns

You might also like:

See all

Fuel your product growth with TOP
Amazon PPC campaigns

book a demo